Use this cool tool to check the keyword density of your website, and if you need help… contact an SEO copywriter.

If you believe you can do something, such as sell a $50 paring knife to a bachelor… you can do it. Motivation is the magnetic pull that will take you from where you are to where you want to be. For example: to achieve success, you have to know– and understand– what success means to you, and why it is so important. Motivation must be genuine and deep, or you will give up too easy.

Once you know where you want to be; you need to develop a step by step plan– with several checkpoints—on how to get there. Each of these checkpoints is a milestone, and reaching each milestone will be motivating,and rewarding.

Your internet marketing strategy should be no different. Understand where you want to be, why you want to be there, and ask yourself if it is realistic. Without a firm grip on reality, we can easily be chasing dreams instead of achieving goals.

If you don’t have a plan, you’ll never reach your goals!!!

In fact, learning these DIY SEO tips are important for any website owner to follow because they might help you understand what works, and what doesn’t—which is something you never want to be kept in the dark about…

Choose Keywords that Count

Performing your own keyword research is an easy task that shouldn’t take much longer than 2 hours of your time to complete. Allow your SEO consultant to review a keyword list with you, and ask to review the list your SEO consultant provides before taking any action.

By using a keyword tool such as Adwords or Wordtracker, you can see which relevant keywords are effective (high search volume) and which keyword combinations just aren’t worth using. The Adwords keyword tool will also allow you to see the competition for a keyword.

Don’t be discouraged to use a powerful keyword because it has a high competition value. Those keywords are more competitive for a reason… because they work! Even if you never make the front page for those keyword combinations, your SEO will still be effective because you are telling the search engines what your product or service is.

Search engines, much like women, do not like it when you manipulate them. In fact, you can be blacklisted just for poor SEO tactics. That’s why it is equally important to…

Count the Keywords you Choose

When publishing web page content, keyword articles, blogs, or any other form of content… it’s no secret that SEO is a huge element to be incorporated. Web based content has a special formula unlike any other content published offline.

But SEO content is something that must abide by a strict formula or you will be blacklisted for manipulating the system. While you do want to use a specific keyword density for the chosen keywords and keyword phrases, you definitely do not want to “keyword stuff.”

In fact, it’s always safer to follow the keyword density guidelines set forth by leading search engines. Your safest bet is to keep the density of primary keywords at 3-5% and the density of secondary keywords at 1-3%

You can—and should– check the keyword density of any content at www.live-keyword-analysis.com  before publishing to the web. Make any changes as needed to ensure that your SEO content is well written, worth reading, and follows the keyword density guidelines for an effective SEO plan.

Lower Your Bounce Rate

You should monitor your bounce rate on a weekly basis, at least. If your bounce rate is higher than 25%, there is something wrong with your website content. In case you don’t know what a bounce rate means… it refers to the percentage of visits you received that left in under 30 seconds… most likely to buy something from your competitor instead.

Now why would they do that?

There is a chance you are optimizing for the wrong keywords, and received a few “wrong clicks” (that is consumers looking for something you don’t have.)

A bigger probability is the look and feel of your website discouraged those individuals from sticking around. A professional website with visual appeal, powerful headings and compelling content is not likely to have a troubling bounce rate.

Be sure that lowering your bounce rate is part of your SEO plan, because a high bounce rate is never a good thing.

Build More than Links: Build Affiliation!

You sell peanut butter, I sell jelly… let’s be friends!

Yes, building credible links is a very important part of any working SEO plan. But why stop there? Affiliation, much like social networking, is an important way to build credibility towards your market. Not only should you find relevant businesses or service providers to “partner up with” but you should also befriend the competition.

Understanding what sets you apart is an important part of owning a successful business. Focus on differences, not similarities, and promote your best features without discouraging others. Remember the more you have to offer, the better you will appear in the eyes of a consumer… even if it means recommending a competitor.

Turn Traffic into Customers with Quality Content

While following these SEO tips will help you get more active and involved in an SEO plan, you should never overlook the power of a professional web content manager to contribute their complete understanding of SEO content approaches.

SEO content is more than just SEO—at least it should be. Any content published on your website might be read by a human (not just search engine spiders!) and a human will expect more than you might be delivering if you focus only on the search engines.

When you utilize a professional web content manager, you can rest assured that your content will:

• Lower your bounce rate
• Follow keyword density guidelines, using the most powerful and appropriate keywords
• Turn traffic into loyal customers

Trust Anonymous Ink to manage your SEO and web content needs. Don’t just reach for your goals, achieve them! How may we help you?

1) Choose appropriate keywords, to begin with…

To jumpstart your keyword market research, you’ll need to pick the main keywords to use as a base for your keyword market research. These keywords will be the words that you, your customers, and your competitors use most frequently when speaking of your service or product.

2) Use a variety of sources to research market keywords

To ensure you have the maximum possible coverage for your keywords, you’ll want to use any source of customer data you can use.

Your own knowledge, your own customers, and your competitors are where you should begin your keyword market research.

Then, you can turn to search engine keyword tools such as Wordtracker and Google Keyword Suggestion Tool.

3.) Be extensive

You’ll need to build a lengthy list of all possible keyword combinations you can think of. Keep entering your main keywords and phrases into online keyword suggestion tools until you come up with every possible keyword combination.

4.) Keep the target keywords

Obviously, you only want to use keywords that will bring potential customers to your website. It’s important to use only the most relevant keywords and keyword phrases.

 Many website owners come across the same problems when they first begin keyword market research. Now that you have completed your keyword market research… what do you do with the results?

You’ll need to begin by incorporating the most powerful keywords into your page titles, meta tags, link anchor texts, article marketing, and your own website copy. 

One smart idea is to create one article or blog post per keyword.  It is very important to follow the appropriate guidelines (3-4% keyword density for primary keyword, 1-2% keyword density for secondary keywords) or your content, and website, might actually be blacklisted by leading search engines.

Secondly, it is equally important to provide your website traffic with quality content in your blogs and articles… content that is worth reading and not written just to improve the ranking of your website.

Effective website content, blogs, and articles will contain the right element of keyword density, intrigue, visual appeal, and several conversion points. In most cases, it is appropriate to hire an SEO copywriter or a web content management company– such as Anonymous Ink– to provide the quality content you need based on your keyword market research. (In many cases, a web content management company will even perform keyword market research for you.)

But if article marketing hasn’t been working for you, then you are probably making at least one of many of these mistakes.

The Easiest Article Marketing Mistake You Could Be Making

It’s a general rule of thumb with SEO and other web marketing strategies to focus on your micro niche, to target a super-specific audience and to drive more customers– not just traffic– back to your website.

But did you know that article marketing is an exception to this web marketing rule? Effective article marketing is actually written carelessly– yes, you read that right.

However, you shouldn’t misread into it.  To clarify on the kind of careless you should be utilizing with your article marketing campaign– go off topic!

The purpose of web marketing through article directories is to reach a broader range of potential customers, pre-convert (describe the need for a product or service– though not always) but ultimately to lead more traffic to a specific webpage for more information.

Other benefits of article marketing include building your own credibility within a topic or niche, but this is just another reason of many why you shouldn’t focus only on your specific micro niche.

If your article marketing campaign hasn’t been bringing the return you expected, perhaps you should broaden your range a bit. Before you know it, you’ll be funneling in new customers by the thousands– even if only 1 out of every 100 bite…

The Laziest Mistake You Could Be Making With Your Article Marketing Campaign

Of course you’re submitting each marketing article into more than just one directory– right. (I really, really hope so!)

But did you know that there are several hundreds of article directories you should be using to publish with. From reacher a much larger audience through redistribution to multiplying the number of reputable backlinks to your web page… more is definitely better when it comes to article marketing.

Of course it’s easier to only upload your marketing material into a few different directories. It would take hours days months to maximize the results of each individual article by submitting to hundreds of articles. And you’re not going to publish just one– even you wouldn’t make that mistake!

Well, it’s not as hard as it sounds if you have the right tools. In this case… you need article marketing softwae to jump up your game– that’s all.

Now there are a lot of programs out there to supersize article marketing capabilities. Yes, you have to actually buy software but I can promise this is an investment that will pay for itself.

The article marketing software I recommend is Article Submitter which is really easy– and fast– to use. It may take a few hours to set it up the first time, you have to log into each article directory account (and maybe even create accounts with new directories) but when you are done, this software will be able to autipilot submissions of an article to up to 400 directories.

I couldn’t think of a better way to invest $167 considering the return you’ll get! Click this link to purchase article marketing software and turn things around!

The Most Common Article Marketing Mistake You Could Be Making Too

If you’re positive that you’re doing “everything right” with your article marketing campaign, and yet you still haven’t been getting any results… chances are you can be convicted guilty of this article marketing crime.

Please don’t take this personal– but maybe your articles suck.

Are you writing them yourself? If so, are you a writer? Well, there you go then!

Or are you hiring a writer to construct these marketing articles for you, and they still aren’t bringing a return. Your articles can still suck even if a “professional freelance writer” has worked on the project.

For one, article marketing is a web marketing campaign. So hire a copywriter with marketing skills. Somebody who will understand what you need and execute.

More importantly, don’t prioritize quantity over quality. Each individual marketing article should be funnelling in thousands of customers back to your webpage… but only if it is a well written article.

So if you’re looking on Get a Freelancer or oDesk for the lowest bidder, it’s no wonder why your article marketing campaign is failing. Just because an article passes copyscape doesn’t mean it is 100% unique and original.

Just to prove I’m not self serving… you can find quality writers anywhere. (Although I do hope you’ll consider Anonymous Ink first!)

The point is, entrusting low quality writers to work on your article marketing campaign will only ensure that your web marketing is low quality. You get what you put in… so invest a little more or continue to use failing marketing strategies. It’s your choice!