SEO Tips
Search engine optimization is an ongoing process that is both complicated and simple. Optimizing your website for the search engines is something better left to a professional SEO service provider, however there are a few things you can do yourself to boost the SEO of your website.
In fact, learning these DIY SEO tips are important for any website owner to follow because they might help you understand what works, and what doesn’t—which is something you never want to be kept in the dark about…
Choose Keywords that Count
Performing your own keyword research is an easy task that shouldn’t take much longer than 2 hours of your time to complete. Allow your SEO consultant to review a keyword list with you, and ask to review the list your SEO consultant provides before taking any action.
By using a keyword tool such as Adwords or Wordtracker, you can see which relevant keywords are effective (high search volume) and which keyword combinations just aren’t worth using. The Adwords keyword tool will also allow you to see the competition for a keyword.
Don’t be discouraged to use a powerful keyword because it has a high competition value. Those keywords are more competitive for a reason… because they work! Even if you never make the front page for those keyword combinations, your SEO will still be effective because you are telling the search engines what your product or service is.
Search engines, much like women, do not like it when you manipulate them. In fact, you can be blacklisted just for poor SEO tactics. That’s why it is equally important to…
Count the Keywords you Choose
When publishing web page content, keyword articles, blogs, or any other form of content… it’s no secret that SEO is a huge element to be incorporated. Web based content has a special formula unlike any other content published offline.
But SEO content is something that must abide by a strict formula or you will be blacklisted for manipulating the system. While you do want to use a specific keyword density for the chosen keywords and keyword phrases, you definitely do not want to “keyword stuff.”
In fact, it’s always safer to follow the keyword density guidelines set forth by leading search engines. Your safest bet is to keep the density of primary keywords at 3-5% and the density of secondary keywords at 1-3%
You can—and should– check the keyword density of any content at www.live-keyword-analysis.com before publishing to the web. Make any changes as needed to ensure that your SEO content is well written, worth reading, and follows the keyword density guidelines for an effective SEO plan.
Lower Your Bounce Rate
You should monitor your bounce rate on a weekly basis, at least. If your bounce rate is higher than 25%, there is something wrong with your website content. In case you don’t know what a bounce rate means… it refers to the percentage of visits you received that left in under 30 seconds… most likely to buy something from your competitor instead.
Now why would they do that?
There is a chance you are optimizing for the wrong keywords, and received a few “wrong clicks” (that is consumers looking for something you don’t have.)
A bigger probability is the look and feel of your website discouraged those individuals from sticking around. A professional website with visual appeal, powerful headings and compelling content is not likely to have a troubling bounce rate.
Be sure that lowering your bounce rate is part of your SEO plan, because a high bounce rate is never a good thing.
Build More than Links: Build Affiliation!
You sell peanut butter, I sell jelly… let’s be friends!
Yes, building credible links is a very important part of any working SEO plan. But why stop there? Affiliation, much like social networking, is an important way to build credibility towards your market. Not only should you find relevant businesses or service providers to “partner up with” but you should also befriend the competition.
Understanding what sets you apart is an important part of owning a successful business. Focus on differences, not similarities, and promote your best features without discouraging others. Remember the more you have to offer, the better you will appear in the eyes of a consumer… even if it means recommending a competitor.
Turn Traffic into Customers with Quality Content
While following these SEO tips will help you get more active and involved in an SEO plan, you should never overlook the power of a professional web content manager to contribute their complete understanding of SEO content approaches.
SEO content is more than just SEO—at least it should be. Any content published on your website might be read by a human (not just search engine spiders!) and a human will expect more than you might be delivering if you focus only on the search engines.
When you utilize a professional web content manager, you can rest assured that your content will:
- Lower your bounce rate
- Follow keyword density guidelines, using the most powerful and appropriate keywords
- Turn traffic into loyal customers
Trust Anonymous Ink to manage your SEO and web content needs. Don’t just reach for your goals, achieve them! How may we help you?
