Why Isn’t Article Marketing Working for You?
Aricle marketing isn’t complicated or simple… rather it is one of the most powerful web marketing tools out there.
But if article marketing hasn’t been working for you, then you are probably making at least one of many of these mistakes.
The Easiest Article Marketing Mistake You Could Be Making
It’s a general rule of thumb with SEO and other web marketing strategies to focus on your micro niche, to target a super-specific audience and to drive more customers– not just traffic– back to your website.
But did you know that article marketing is an exception to this web marketing rule? Effective article marketing is actually written carelessly– yes, you read that right.
However, you shouldn’t misread into it. To clarify on the kind of careless you should be utilizing with your article marketing campaign– go off topic!
The purpose of web marketing through article directories is to reach a broader range of potential customers, pre-convert (describe the need for a product or service– though not always) but ultimately to lead more traffic to a specific webpage for more information.
Other benefits of article marketing include building your own credibility within a topic or niche, but this is just another reason of many why you shouldn’t focus only on your specific micro niche.
If your article marketing campaign hasn’t been bringing the return you expected, perhaps you should broaden your range a bit. Before you know it, you’ll be funneling in new customers by the thousands– even if only 1 out of every 100 bite…
The Laziest Mistake You Could Be Making With Your Article Marketing Campaign
Of course you’re submitting each marketing article into more than just one directory– right. (I really, really hope so!)
But did you know that there are several hundreds of article directories you should be using to publish with. From reacher a much larger audience through redistribution to multiplying the number of reputable backlinks to your web page… more is definitely better when it comes to article marketing.
Of course it’s easier to only upload your marketing material into a few different directories. It would take hours days months to maximize the results of each individual article by submitting to hundreds of articles. And you’re not going to publish just one– even you wouldn’t make that mistake!
Well, it’s not as hard as it sounds if you have the right tools. In this case… you need article marketing softwae to jump up your game– that’s all.
Now there are a lot of programs out there to supersize article marketing capabilities. Yes, you have to actually buy software but I can promise this is an investment that will pay for itself.
The article marketing software I recommend is Article Submitter which is really easy– and fast– to use. It may take a few hours to set it up the first time, you have to log into each article directory account (and maybe even create accounts with new directories) but when you are done, this software will be able to autipilot submissions of an article to up to 400 directories.
I couldn’t think of a better way to invest $167 considering the return you’ll get! Click this link to purchase article marketing software and turn things around!
The Most Common Article Marketing Mistake You Could Be Making Too
If you’re positive that you’re doing “everything right” with your article marketing campaign, and yet you still haven’t been getting any results… chances are you can be convicted guilty of this article marketing crime.
Please don’t take this personal– but maybe your articles suck.
Are you writing them yourself? If so, are you a writer? Well, there you go then!
Or are you hiring a writer to construct these marketing articles for you, and they still aren’t bringing a return. Your articles can still suck even if a “professional freelance writer” has worked on the project.
For one, article marketing is a web marketing campaign. So hire a copywriter with marketing skills. Somebody who will understand what you need and execute.
More importantly, don’t prioritize quantity over quality. Each individual marketing article should be funnelling in thousands of customers back to your webpage… but only if it is a well written article.
So if you’re looking on Get a Freelancer or oDesk for the lowest bidder, it’s no wonder why your article marketing campaign is failing. Just because an article passes copyscape doesn’t mean it is 100% unique and original.
Just to prove I’m not self serving… you can find quality writers anywhere. (Although I do hope you’ll consider Anonymous Ink first!)
The point is, entrusting low quality writers to work on your article marketing campaign will only ensure that your web marketing is low quality. You get what you put in… so invest a little more or continue to use failing marketing strategies. It’s your choice!
